Thursday, October 31, 2019

Forensic Science in 21st Century Criminal Justice Paper Essay

Forensic Science in 21st Century Criminal Justice Paper - Essay Example ng proliferation and improvement of modern forensics, law enforcement has been given an exact science as a tool that can produce exact and positive results in the process of crime investigation. This paper will present a discussion of the importance of forensic science in the criminal justice system and how it plays a significant part in enforcing justice. The accuracy of the popular media representation of forensic science and its influence on the popular opinion on justice-related issues will also be tackled. In order to fully understand the importance of forensic science in the criminal justice system, it is best to first define what it is. Elizabeth Morgan (2007) defines forensics as â€Å"a field of science dedicated to the methodical gathering and analysis of evidence to establish facts that can be presented in a legal proceeding.† Since forensic science is a marriage between the scientific methods of data gathering and analysis and the legal system, there are numerous protocols that are involved, especially the chain of command of handling evidence, which makes sure that the evidence is not tampered with at any point in the process of the investigation (Morgan, 2007 and Wolfe, 2001). These protocols serve to safeguard the whole process at its various levels and to ensure that the evidence, as well as the testimony of the forensic scientist, will solidly hold against the accused during the trial due to its pristine and uncontaminated state (Wolfe, 2001). Where before, the poli ce and the prosecution rely on the statement of witnesses and the available evidence that can be seen only by the naked eye, today, forensic scientists are able to completely examine a crime scene with the use of advanced technology and their own expertise. Because forensics plays a crucial role in gathering evidence—in that the tools, equipment, and methods for analysis are based on an exact science that is ruled by strict protocols—and the evidence is key to the whole process of

Tuesday, October 29, 2019

What is appealing and not appealing about law enforcement and what is Personal Statement

What is appealing and not appealing about law enforcement and what is the philosophy of law enforcemnt - Personal Statement Example I will become a part of a special breed of people whom the public places their infinite trust in when it comes to matters of security. I will be able to repay the country that has given me food and shelter all of my life by insuring its safety against domestic and international threats. However, there is something that tends to make this career the least appealing to me as well. That is the fact that each time I put myself out there as a law enforcement officer, there is a real danger that I could get killed by the same security threats I am protecting the public against. However, each day that I survive, those who know me will consider me a hero because I put other peoples safety and security ahead of my own safety. The Philosophy of Law Enforcement is something that cannot be clearly defined by one person as it is a term that must constantly evolve with the local and national security needs of our times. My opinion is that the philosophy is based upon the need to maintain peace and order within our communities. This is done by insuring that law enforcers work with the community to resolve threats to the safety and security of the community. After all, insuring the laws are enforced and respected is a community responsibility shares by the law enforcers with those living within their

Sunday, October 27, 2019

Reflective observation report

Reflective observation report Reflective Observation Report My observation was of a level two football coach. I attended a session once a week for three weeks with the same group. Staying with the same group was beneficial as I was able to see the development of the athletes and see the full variety of coaching techniques and styles of learning that was applied by the coach. The age group was fifteen to eighteen year olds and the sessions lasted 3 hours. The coach would generally use a variety of teaching styles throughout their sessions. One style used was the cognitive learning style. On a basic drill of finding movement in a limited space some players found it hard to identify where space is often found and how to exploit it. The coach took these players aside and made them view the game from an outside perspective. By making the players view the game and try to solve the problem of limited space, cognitive learning took place. After viewing the drill once over the coach sent the players back in and they showed a visible change of tactics and in the specific game a definite improved level of ability. The coach used a similar technique in a different session. The holding playmaker of the team was struggling with their passing vision. The player couldnt identify when and where to pass to keep possession. The coach realising this set the player homework. The coach gave the player a dvd, which included the basic five areas of a playmakers passing range and had examples of elite footballers performing the set passes. In the next session the player was showed improvement and displayed a calmer performance in the sessions end game. This involved participation, thinking and memory some key traits of the cognitive learning style. When certain players were disobedient the coach was quick to act and make example of the players. Punishments such as press-ups, sit-ups and sprints were all included. These punishments set the tone of the football field. Be disobedient to the coach or other teammates and receive punishment. When doi ng the punishments the other players watched and passively acknowledged how to act on a football field. With this a regular occurrence the players were subject to the behavioural learning style. Learning information based on the environment that an individual is placed in. The environment that the footballers were placed in sets a positive tone of not to be disobedient with the coach or teammates. The sessions I attended were at the early part of the football season. Gaining match fitness was vitally important. The way that this was achieved was done so in a very democratic way. The coach hadnt previously worked with this particular group and was unsure of fitness levels. The coach therefore negotiated the set targets with the players. The captain of the team was at the front of the negotiations. The coach used this as a bonding activity and gained social connection with the players. This inactive passive approach showed the players the level of respect that the coach had for them. This increased the players motivation and the coach had players achieving fitness goals which were set by the players thus easing the pressure off them. One of the more technically difficult drills the coach set up was set piece training. The coach set two teams of defenders and attackers. They were also told to act if in a game situation. This clear use of team based competition was a sign of team based learning. The defenders were left to figure out how best to set up their defensive unit. The attackers would have to make decisions on how best to attack the goal. The ball could either be crossed or shot at from one of the more technically better players in the team. This kind of match environment is a sign of further behavioral learning. The coach let the drill go on and took a passive approach but when the attackers failed to score after a maintained period of time the coach felt it was time to intervene. The coach displayed a simpler option which created more goal scoring chance s. The simple change of tactics developed more chances on goal than before. This is a sign of constructive learning. The coach let them develop a basic structure of attacking the goal but when they reached their limit the coach just gave a few bits of information to help them go slightly more advanced. The attackers learnt a basic understanding themselves and were only developed on when necessary by the coach. Shortly after doing this the coach did the same with the defending team. A simple suggestion of putting two players on the post denied many accurate shots by the attacking team. By allowing the players to steadily improve themselves and only having coach interference when absolutely necessary the coach became a facilitator not a lecturer which is a key trait of constructive learning. By determining the state and needs of the players by intervening to assist in improvement, the coach showed signs of instructional design learning. During the end of the third session the coach ag ain took a passive approach. A drill was set up to inspire freedom and creativity. Samba music was played and the drill was to beat your opponent one on one. Skills and tricks were encouraged to develop the creativity and flair of the players. This allowance of free roaming and putting faith in the players that they would create and use complex skills was a sign of humanism. To summarize, I believe the coach was of a high level and was able to teach complex drills with ease. I saw a variety of drills taught and a wide range of learning styles incorporated. There werent many set goals in the sessions. Instead there was a more general development of a wide range of skills. Maybe this was due to the coach unsure of how long his placement was with this particular group of players. The key focus of all the sessions was largely dominated by fitness. In doing this the coach showed his primary from of teaching was done in a democratic way. The players were of a sufficient ability to improve on their own fitness and the coach was merely enforcing the idea not the actual practice itself.

Friday, October 25, 2019

Against the War On Drugs in America Essay -- Legalize Narcotics Drug

The Case Against America’s War on Drugs The legal prohibition on most psychoactive drugs has been in place in this country for the better part of a century. This policy of prohibition, however, has never been based on reason or careful consideration, but on the paranoia of a small segment of society and the indifferent willingness of the majority to accept this vocal minority’s claims without question. Outlawing any use of a particular drug is a violation of the basic freedom of individuals to act as they please in their private lives. However, even if one does not accept this belief, an objective analysis of the United States’ history of prohibition clearly shows that attempts to enforce this policy have done far more harm than good, and have utterly failed to control behavior in the intended manner. These are the two lines of reasoning I will take to argue against drug prohibition in this paper. After giving a brief history of prohibition, I will show that it is wrong in principal and that there is no moral basis for this policy. I will then show that, regardless of moral considerations, prohibition has not and probably cannot work, and more specifically that the "war on drugs" has been a disaster which should be ended immediately. I will then conclude by discussing possible consequences of legalization. A Brief History of Prohibition Government has not always seen fit to outlaw psychoactive drugs in the Western world. In fact, there was no prohibition in this country until 1914. Cocaine and Marijuana were both used in the late 19th century both for medicinal and recreational purposes. During this time there was considerable pressure for a ban on alcohol, but narcotics were simply not viewed as a threat to society. N... ...ave been taken as self-evident, but it should be clear by now that they are not. It is time that we stop wasting our economic and legal resources on this hopeless crusade to shape everyone into a few people’s idea of perfection and put these resources toward helping those who truly need it. Works Cited Ackerman, Elise. "The Latest Buzz on Hemp." U.S. News & World Report, March 15, 2008. 50. ACLU. "ACLU Briefing Paper: Against Drug Prohibition." (Online) Lazare, Daniel. "The Drug War is Killing Us." The Village Voice, January 23, 2008. London, William. "Will Legalizing Drugs Benefit Public Health?--Yes." Priorities Volume 7 Number 2. 1995. (Online) Ostrowski, James. "Thinking About Drug Legalization." Policy Analysis No. 121. May 25, 1989. Rosenfield, Jim. "The War on Drugs is a Great Success." The Ostrich File. Volume 6, March 20, 1996. (Online). Against the War On Drugs in America Essay -- Legalize Narcotics Drug The Case Against America’s War on Drugs The legal prohibition on most psychoactive drugs has been in place in this country for the better part of a century. This policy of prohibition, however, has never been based on reason or careful consideration, but on the paranoia of a small segment of society and the indifferent willingness of the majority to accept this vocal minority’s claims without question. Outlawing any use of a particular drug is a violation of the basic freedom of individuals to act as they please in their private lives. However, even if one does not accept this belief, an objective analysis of the United States’ history of prohibition clearly shows that attempts to enforce this policy have done far more harm than good, and have utterly failed to control behavior in the intended manner. These are the two lines of reasoning I will take to argue against drug prohibition in this paper. After giving a brief history of prohibition, I will show that it is wrong in principal and that there is no moral basis for this policy. I will then show that, regardless of moral considerations, prohibition has not and probably cannot work, and more specifically that the "war on drugs" has been a disaster which should be ended immediately. I will then conclude by discussing possible consequences of legalization. A Brief History of Prohibition Government has not always seen fit to outlaw psychoactive drugs in the Western world. In fact, there was no prohibition in this country until 1914. Cocaine and Marijuana were both used in the late 19th century both for medicinal and recreational purposes. During this time there was considerable pressure for a ban on alcohol, but narcotics were simply not viewed as a threat to society. N... ...ave been taken as self-evident, but it should be clear by now that they are not. It is time that we stop wasting our economic and legal resources on this hopeless crusade to shape everyone into a few people’s idea of perfection and put these resources toward helping those who truly need it. Works Cited Ackerman, Elise. "The Latest Buzz on Hemp." U.S. News & World Report, March 15, 2008. 50. ACLU. "ACLU Briefing Paper: Against Drug Prohibition." (Online) Lazare, Daniel. "The Drug War is Killing Us." The Village Voice, January 23, 2008. London, William. "Will Legalizing Drugs Benefit Public Health?--Yes." Priorities Volume 7 Number 2. 1995. (Online) Ostrowski, James. "Thinking About Drug Legalization." Policy Analysis No. 121. May 25, 1989. Rosenfield, Jim. "The War on Drugs is a Great Success." The Ostrich File. Volume 6, March 20, 1996. (Online).

Thursday, October 24, 2019

Doing Business in Russia & Czech Republic Essay

When assessing the market for investment it is also important to be able to identify what risks are presented by these markets. As this project requires a $100 million investment it is crucial here to be able to have a steady economic and political environment to carry out the operations of the business. As of 2004, the Russian government has taken a strong control of the legislation in the region. The government has either help up or has cancelled several big American projects. The new legislation also tends to weaken the rights of the shareholders. Moreover Russia has not been cooperating with the United State in terms of energy agreements. This makes the country and its legal and political associations hostile towards business which is derived form the United States. This along with the political uncertainty in the region makes the investment climate in Russia very unpredictable and unfavorable. However despite this investment in the economy has been growing. Most of this has come from the FMCG and consumer goods sector. The advantage of conducting business and investing in this region would be benefiting from the high standards of technical education and training. However, by investing in this country the business will have to face and combat corruption at every level. Conducting business in the Czech Republic offers problems in the short term related to compatibility issues, registration of the business as well as adaptation to the culture and environment in the region. However the benefit of investing in this region would be benefiting from the tolerance and cooperation characteristics of the work force which enable the country to be economically successful in the long run. The unemployment rate n the country has decreased and the country is moving towards advancement presenting as a favorable market for investing in a business or operations in this region. According to the analysis of the two countries that has been conducted, it would be more feasible and economically viable to invest in the Czech Republic as compared to Russia.

Wednesday, October 23, 2019

Bskyb Marketing Plan

BSKYB | MARKETING PLAN | | MATHEW KURIAN STUDENT ID – 4745251| EXECUTIVE SUMMARY The rationale of this report is to write a Marketing Plan for an existing company in the UK (BSkyB Sky), selected from any industry (telecommunication industry). This plan is aimed at identifying ways in which the firm designs its strategy for the next 5 years. BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan.The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector.When it come s to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. INTRODUCTION BSkyB (Sky) is a comparatively youthful firm in UK telecommunication industry, however has a considerable and rising track in the UK.BSkyB (Sky) offers an array of entertainment and communications services to just about 40% of homes, where its aired television channels are watched by more than half the populace every week in the country, and moreover BSkyB (Sky) employs thousands of group all through the different regions of UK the country. BSkyB (Sky) claims to have changed consumers’ experience of television and home communications in UK, whilst making mom entous returns for its shareholders and further confidently contribute to the economy of the country overall. More clearly, overall, BSkyB (Sky) was projected to s put in a ? 5. billion giving to UK GDP in the year of 2011. So far as UK telecommunication industry is concerned, BSkyB (Sky) is fast emerging as a major player in the industry as regards the market segments of broadband and telephony markets, though its performance in these market segments are yet to be acknowledged as leading (CorporateSky, 2013). The major facts about BSkyB (Sky) are presented in the Table. Table: Key Facts: BSkyB (Sky) Source: BSkyB (2013) Adjusted operating profit for BSkyB (Sky) is a foremost measure of the underlying business performance. It has increased by 14% in 2012(? m) Source: CorporateSky (2013)Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shif ting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment. It is in this context that a marketing planning is developed for BSkyB (Sky) in this report. IDENTIFICATION AND ASSESSMENT OF MARKET The marketing process of a firm all concerns to planning and implementation of the research objectives defined in terms of the identified market segment to be targeted.This is what marketing management is described as an order of selecting target markets and further based on marketing planning acquire, carry on, and nurture customers all the way through generating , bringing and communicating advanced customer value. In this framework, marketing practitioners in firms are expected to be possessing proficient skill as per the requirements in the market, and they need to look for controlling the echelon, time, and concerto of demand (Mullins, Boyd and Larreche, 2006). The marketing attempt is connected to not only servicing he customers but as well be nefiting the firms. So far as identification and assessment of the market is concerned, the procedure all concerns to analysing marketing opportunities, deciding target markets, planning marketing strategies, extending marketing agendas and finally monitoring and controlling the marketing endeavor that largely connect to marketing planning . However, a foremost component of the marketing planning process is discerning, innovative marketing strategies and plans that may well direct marketing attempts (Kotler and Keller, 2009:80).In this direction, the first and foremost task is to identify the opportunities in the market and find out the prospective segments where a firm can take opportunities to enhance its business and profitability. This report all concerns to identifying and assessing potential segments for BSkyB (Sky) UK telecommunication market. This business organizing operating in UK telecommunication industry is yet to make a mark and achieve a leading position.On the basis of identified market opportunities, it might be suggested to BSkyB (Sky) to concentrate on mobile telecommunications services, which appears a promising market segment, where BSkyB (Sky) huge opportunities to expand its business and so the profitability in order to emerge as a leading player in UK telecommunication industry. It is worth to mention here that UK mobile telecommunications market corresponds to one of the most striking tele-communications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. MARKETING PLAN The marketing plan is the most fundamental tool for expressing and integrating the marketing attempts whilst targeting to a specific market. The marke ting plan functions on two echelons namely strategic and tactical. Firstly when it comes to strategic marketing planning it all concerns to establishing target markets and the value offer for the customers.On the other hand, the tactical marketing planning spells out the product, price, place and promotion as strategies (Kotler and Keller, 2009:80). In the Figure a methodical process of marketing plan model is developed that involves planning, implementation, and controlling. Figure: Marketing Planning Model Source: Kotler and Keller (2006) In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing efforts is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting.Moreover, the marketing planning process for BSkyB (Sky) is developed based on the model extended by Kotler and Keller (2009) as mentioned above. This marketing planning is developed for BSkyB (Sky) to target the mobile telecommunication market segment in UK telecommunication market, so that BSkyB (Sky) could expand its business in the market and emerge as a leading player in the segment with enhancing its profitability for ensuring long term survival and sustainability. The planning involves marketing objectives, segmentation and targeting.The implementation involves marketing mix strategy and finally controlling involves measuring and reviewing the mid term achievements. This marketing plan is developed keeping in mind the duration of five years. Marketing Objectives, Targeting and Segmentation The process and strategy of segmentation all concerns to positioning strategy of a firm in the market, where the firm has already recognized and assessed the targeted customers , and further it is indispensable to determine as what position the firm wishes to engage in the selected market segments (Armstrong and Kotler, 2005).For getting done a thr iving positioning, whilst the target customers discover that the product fulfills their wishes and needs, there are strategies the firm needs to peruse in the forms of defining objectives, deciding target markets and for segmentation(Mullins, Boyd and Larreche, 2006; Kotler and Keller, 2009). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally, with the mobile telecommunications services market segment creating just about ? 21 billion of revenue early, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the tar geted markets geographically where the concentration will be small cities in UK. Marketing Mix StrategyThe strategy of marketing mix involves deciding strategy about the four components of marketing mix namely product, price, place and promotion. In fact marketing mix strategy is trademark of marketing actions. Marketing mix is in fact a conscious attempt as regards division of a firm to decide on their offered products/services that eventually determine the success/failure of the firm in the market. Hence, the marketing mix strategy should be in line with the point in time, competition and the hope of the customers (Armstrong and Kotler, 2005). Accordingly the marketing mix strategy is developed for BSkyB (Sky).Product/Service BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. Price BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. This implies that BSkyB (Sky) will decrease or increase the price of services keeping in mind the movements of competitors, though high pricing strategy will be avoided in order to penetrate the market. Place When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector.For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. Promotion In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. The budgeting of promotion is to be as following: Print Advertising| Electronic Advertising| Internet Advertising | Others| 25%%| 35%| 30%| 10%| Controlling Strategy Yearly or half yearly controlling of marketing plan is suggestive in order to make sure that the firm is not wastefully expending and achieving the marketing objectives as per planning.So far as performance achi evement is concerned financially the foremost ratio to watch is marketing expense-to-sales ratio. Moreover, the period-to-period fluctuations in every ratio may well be tracked on a control diagram. The conduct of consecutive remarks even within the higher and lower control limits ought to be looked at (Mullins, Boyd and Larreche, 2006). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly , where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. The achievement in this regard will be evaluated on yearly basis. Furthermore, period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practit ioners in BSkyB (Sky). Following is the planning of controlling on yearly basis. 1st year| 2nd year| 3rd year | 4th year | 5th year | %| 5%| 10%| 5%| 5%| In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis, and in the case of success/failure of achieving targets, further planning will reviewed accordingly. CONCLUSIONS AND RECOMMENDATIONS Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shifting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment.BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing effort s is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting. BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan.The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector.When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. Period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practitioners in BSkyB (Sky).In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis. REFERENCES Armstrong, G. and Kotler, P. (2005), Marketing: An Introduction, 7th Edition, Prentice Hall Inc. , Upper Saddle River, N. J. Company Report (2012), BSkyB (Sky) Industry Report (2012), UK Mobile Telecommunication Industry: Euromonitor International. Kotler, P. and Keller, K. L. (2006), Marketing Management, 12th Edition, Prentice Hall Inc. , Upper Saddle River, New Jersey. Mullins, J. W. Walker, O. C. , Boyd, H. W. and Larreche, J. C. (2006), Marketing Management, 5th Edition, McGraw-Hill, New York. BSkyB (2013), â€Å"Key facts & figures†. [Online] accessed from http://corporate. sky. com/about_sky/key_facts_and_figures [22 March, 2013] CorporateSky (2013), â€Å"British Sky Broadcasting Group Plc : Unaudited results for the six months ended 31 December 2012†. [Online] accessed from http://corporate. sky. com/documents/pdf/latest_results/q2_press_release_201213. pdf [23rd March, 2013]